Getting Real: The smarter, faster, easier way to build a successful web application
Paperback, 194 Pages
Ships in 3-5 business days.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
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52 People Reviewed This Product
Sep 1, 2009"great book" I agree. 37signals is a great company who makes great products. I actually really enjoyed their book gettingreal. This company also makes great products. For example, they make BaseCamp, a GREAT project management tool. I use it on a daily basis. Thanks Jason @ How to get rid of pimple scars
Aug 23, 2009"Great" Folks, I have to say - great. Mike - the fat burning and mafia wars cheats dude.
Aug 13, 2009"Re: Inspiring book on keeping things simple" It can be irritating to pay good money for a paperback and have the covers curl before you are done reading it. This happens quite often on trade paperbacks where the card stock for the cover is thinner than on a mass marketed paperback, but can happen to any book with a paper cover.blog commenting service
Aug 12, 2009"Pretty nice book - helpful" This is a very informative book for those that need some basic information. Helped me setup my own webpage and I frequently use it as a reference. It covers multiple subjects which I am sure many beginners will find useful. Good price too! Thanks. Skull and Crossbones t-shirt
Jul 22, 2009"Re: It's My Bible" Yeah get real is a great book. I read it on my kindle but might buy the hard copy
Jul 10, 2009Very impressed about all the lesson there are to learn and to know how much help is there also. Keep up the great work ( online ged | home school diploma | online diploma )
Jul 7, 2009This is a quick read without a lot of substance. I feel like a lot of the principles advanced in the book were covered in Extreme Programming Explained. This book felt more like a collection of truisms. And as many folks on the startup sites I read, these strategies pretty much only work if you are 37Signals - other companies don't have the same kind of pull to be able to market stripped down applications as superior. dedicated servers If you are thinking about building a web app or site..this book is a must. the author challenges you to move swiftly...even jettisoning business plans and to get something up and iterate. search engine optimization I appreciated this books ideas and perspectives.
Sep 11, 2008"Website Building Ideas" Anyone working on a web application including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real. I think this was well worth the price of the book and I used the principles in the book to build my site that is devoted to website design and moneymaking ideas.
Jun 13, 2007"Inspiring book on keeping things simple" I believe some of the main issues within corporations is their definition of what the core is of their business. This book inspires on bringing the fundamental ideas back to the basics. Launching applications fast, lightweight, and embracing "collective intelligence" from users. Keeping it Real.....NAYM SAYIN.
Dec 2, 2006"Interesting, if deeply flawed" 37 Signals are regarded by many as being a very cool web application design company. In may ways, they are. But this book is as much as manifesto as a method, and you need to bear a number of basic facts in mind when reading it: primarily that the authors answer to nobody but themselves - they have no clients. While the book mentions this in passing, it's really an issue that's swept under the carpet. If you have a client, or are being contracted to produce software for a third party, many of the methods described in this book will ensure that you will never work for those people again. It's not difficult to work out what those bits are though so no mystery there. But even if you are in the happy position of designing and building your own software for your own customers, you would be well to look at the results of 37 Signals's own work and ask yourself whether it's any better or worse than any other software. It would probably have been fun... More > - not to say actually easy - to produce, but would it be better software to use? I think that for all the iconoclasm of Getting Real, what 37 Signals actually produce (Basecamp, Ta-Da Lists, etc.) is not any better than other software of its type. But that's just my opinion. You should make that judgement for yourself after reading this book - and most of all bear in mind that some of what they are saying is more ideological than practical.< Less
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- 37signals, LLC. (Standard Copyright License)
- First Edition
- 37signals, LLC.
- February 3, 2010
- Perfect-bound Paperback
- Interior Ink
- Black & white
- 0.76 lbs.
- Dimensions (inches)
- 6 wide x 9 tall
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