Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas.
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book.
37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done.
Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
"Excellent book!" I just loved this book and read it in a manner of hours. I like this book A TON because it contains excellent information about keeping it simple and at the same time offers tidbits of great inspiration and insight on almost every page. If you are a developer, designer, and entrepreneur or simply want to be inspired to Get Real then I highly suggest you read this book, which is a quick read because they kept it simple. The only negative is the use of some profanity which is always unnecessary. Keep up the great work 37Signals and any other books you write I am sure to purchase!
