The ABC's for Marketing Arts & Culture Festivals

eBook (PDF), 125 Pages
(1 Ratings)
Price: $10.00
The marketing mix and the service marketing mix are formulas that involves the following ingredients –product, price, place, promotion, people, process, and physical evidence - that are strategically measured out according to the organization’s needs. The aim of this book is to examine what specific ingredients of the marketing mix are needed for successful art and culture festivals to be executed to be most effective and successful. This study involved an in-depth comparison of three successful Canadian festivals located in Toronto, Ontario: Toronto International Film Festival, Luminato - Toronto’s Festival of Arts + Creativity, and Scotiabank Nuit Blanche. The explicit aim of the research was to find the link between a marketing mix that is most applicable for arts and cultural festivals.
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Product Details

First Edition
September 28, 2011
File Format
File Size
3.16 MB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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