The ABC's for Marketing Arts & Culture Festivals
Usually printed in 3 - 5 business days
The marketing mix and the service marketing mix are formulas that involves the following ingredients –product, price, place, promotion, people, process, and physical evidence - that are strategically measured out according to the organization’s needs. The aim of this book is to examine what specific ingredients of the marketing mix are needed for successful art and culture festivals to be executed to be most effective and successful. This study involved an in-depth comparison of three successful Canadian festivals located in Toronto, Ontario: Toronto International Film Festival, Luminato - Toronto’s Festival of Arts + Creativity, and Scotiabank Nuit Blanche. The explicit aim of the research was to find the link between a marketing mix that is most applicable for arts and cultural festivals.
Details
- Publication Date
- Jan 30, 2011
- Language
- English
- ISBN
- 9780557098972
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Adrienne Royale Kennedy
Specifications
- Pages
- 125
- Binding
- Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)