Why Buy: Associations

eBook (PDF), 48 Pages
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Price: $1.97
Associate™ is a design tool for individuals, consultants and universities. It has been designed to help create associations that can generate déjà vu experiences. The aim of this tool is to make advertising, brands and products more user orientated on a psychological and practical level. This case study book looks into a particular design and addresses why people buy it?, why users form attachments to it? which brands are more successful? and how association, memory and deja vu can improve the design.
Available in PDF Format

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Product Details

September 29, 2011
File Format
File Size
4.5 MB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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