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  • By tamarkkulin
    Aug 30, 2009
    "Starting a Small Business The Right Way" Author really gives great advice and leads the way to writing a business plan the lenders really understand and appreciate. Easy to understand and implement. 2 Thumbs up!
  • By thanhle81
    Jun 17, 2008
    "Small Business...Do it the Right Way!!" There are many people who dutifully go to work everyday, put in their eight hours and resent every minute. They may ask themselves, "Why do I have to put in my precious time for little pay in order to make a profit for somebody else?" Even if the employer is a wonderful person, he or she is still the boss, enjoying the profits, decision making capabilities and other benefits of free enterprise while the workers simply work. A very appealing solution to this situation is for the employee or any ambitious individual to open his or her own shop which will bring about financial security and personal prestige. Yet, in his insightful book, Small Business...Do it the Right Way!!, the author, Alfonso J. Izzi, warns the potential entrepreneur to not be overly confident. Personal aspirations are no guarantee to success, and, sadly, a high percentage of small businesses fail. However, Mr. Izzi, is not trying to discourage the aspiring... More > small business person. Far from it, he has devoted most of his professional life to encouraging these individuals in various capabilities, as a manager, small business consultant in both a private and governmental capacity and as a professor. Through personal experience, he is aware of all aspects of the small business experience. As the saying goes, “He does not only talk the talk, but walks the walk?” Given his background and experience, his advice should be taken seriously. He informs his reader that opening any type of small business demands total commitment. Small business people have to work long hours, developed marketing strategy and a competitive advantage over similar business. Most importantly, they cannot expect instant profits. If they fall for the hype of a get rich schemes, this will not only not get them rich, but they probably will lose all of their savings. There are other important bits of practical advice that Mr.Izzi offers, involving credit ratings, securing loans, and most importantly a detailed description of the type of business plan that is necessary for success. Yet, with all the information that Mr. Izzi provides, he realizes that he cannot provide solutions for every small business problem. That is why he suggests that his readers get all the information that they need, through the Internet, business publication, trusted lawyers and CPAs, or personal networking among fellow entrepreneurs or people with specialized areas of expertise. He especially recommends the Small Business Administration (SBA) with its development centers and personal counselors. Even if one follows all the suggested steps, there are no guarantees that a small business will be successful. Due to changes in the economic climate, financing may be tight and competition may be intense. Even the individual investor may face an unexpected contingency that will affect his or her dedication to the enterprise. Still, by reading this accessible but by no means simplistic book, potential entrepreneurs will have a much greater chance for success.< Less
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Product Details

First Edition
Alfonso Izzi
June 9, 2008
Perfect-bound Paperback
Interior Ink
Black & white
0.9 lbs.
Dimensions (inches)
8.5 wide x 11 tall
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