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A UNIFIED FRAMEWORK FOR INTERNET ADOPTION, E-STRATEGY DEVELOPMENT, WEB GOALS, WEB DESIGN AND WEB METRICS

eBook (PDF), 73 Pages
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Price: $65.00
For a business to be successful, it should satisfy customer needs while maintaining profitability. This is as true for traditional businesses as it is for those using the Internet as a sales or marketing channel. When you consider including the Internet in your business strategy, you should give serious consideration to the role of the Internet in providing THE RIGHT PRODUCT at THE RIGHT PRICE to THE RIGHT PLACE using THE RIGHT PROMOTION. If it fails to deliver any one of these requirements, your e-business venture as a whole is likely to fail. This research aims to give you THE RIGHT PERSPECTIVE. While many ecommerce consultants and online marketing specialists focus only on online marketing strategies, this framework provides a multi-channel marketing strategy – a strategy that will give you a balanced perspective of your customers' online and offline needs. 40% of the selling price of this ebook will be donated to the University of the Western Cape (see... More > www.simplycolossal.org)< Less
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Product Details

Edition
First Edition
Publisher
Allison Ross
Published
March 22, 2007
Language
English
Pages
73
File Format
PDF
File Size
2.16 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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