"Excellent! Intriguing and Well-Argued" This book is well-argued for and very intriguing, both for its originality and for its intuitive appeal. Fyfe has spent years researching this issue, and the selected essays that appear in this book outline some of his major discoveries and the core aspects of his ethical philosophy. If you, like Alonzo Fyfe, would like to leave the world a better place, I think a great place for you to start is reading this book, and gaining an insight into what it truly is to be "good", "moral", or "better". I highly recommend this.