Show Bookstore Categories

The Pink Pound - Same Sex Sells

ByAndreas Loew

Usually printed in 3 - 5 business days
This is a BA (Hons) dissertation that focuses on income and consumer behaviour of homosexuals in comparison to heterosexuals. The author conducted a survey to analyse if homosexuals and especially gays earn more money than heterosexuals and if there are any sexual orientation specific consumer patterns. The research questions were: Does personal income of gay men differ from heterosexual men's and if so, can the reasons be found? Are there gay typical patterns on how the money is spent? What role does the internet play in gay consumption? How can – and do – companies take advantage of these specific patterns? This dissertation has been awarded as first class with 79 % and the dissertation price of the University of Central Lancashire, United Kingdom in 2006.

Details

Publication Date
Dec 4, 2007
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Andreas Loew

Specifications

Pages
144
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
A4 (8.27 x 11.69 in / 210 x 297 mm)

Ratings & Reviews