Personalization Marketing in the Non-Profit Sector: The Effects of VDP and DAM Implementation on Present Day Fundraising Campaigns

eBook (PDF), 60 Pages
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Price: $5.00
Personalization, customization, and versioning are the next logical steps in the ongoing evolution of the marketing and printing industries. One-to-one marketing techniques have promised users excellent results, and within the private sector, one-to-one strategies certainly seem to be working. This trend can be seen in the auto industry; where, as early adopters of Variable Data Printing (VDP), Database Management (DBM), and Digital Asset Management (DAM) technologies, they have experienced the economic benefits of deploying these technologies within their campaigns. However, what are the implications to the non-profit sector and it’s numerous fundraising campaigns?
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Product Details

Help the Cause Books
September 30, 2011
File Format
File Size
7.19 MB

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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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