Customer Care:A New Business Discipline

The main focus of the book published by the Atton Institute Dubai is customer service. The customer-oriented approach is highly important today. It describes a set of necessary measures that should be taken to implement changes and innovative concepts. Customers are the core of any business; they are the reason companies exist. Ignoring customer’s needs, requirements and expectations can have very negative consequences for any organization. This book is intended for those who are striving for the establishment of a successful company, aligning all processes and operations within it. It is also the perfect choice for those who look for career growth and promotion as professionals with knowledge on quality customer service are required by any business.