Shop

Mindshare Report by Social Media Academy

eBook (PDF), 224 Pages
(1 Ratings)
Price: $29.00
The Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses.
Available in PDF Format

Ratings & Reviews

Log in to review this item
1 Person Reviewed This Product
  • By Marita Roebkes
    Oct 15, 2009
    "Social Media Academy publishes corporate vulnerability research." The Social Media Academy, an education and research institute, released its first corporate research report, exposing the social media status of six global enterprises including Dow Chemical, John Deere, NetApp, New York Life, Toyota, and Vodafone. The report was generated based exclusively on publicly available data by dissecting the social web. The data was aggregated from over one million people who publicly expressed their opinions and emotions in social networks, groups, communities, forums, blogs and other social media related places. The “Mind Share Report” demonstrates not only that social media is used by businesses across all industries but also that it poses a significant threat to companies who do not understand how publicly available information can be used by their competitors to create devastating effects. The report provides insights into each company’s brand position, their customers’... More > sentiment, partner engagement and touches on the competitive threats to which the companies are exposed. For each of the researched companies the report shows the customers web locations, some opinion leaders and influencers, depicts the sentiment of the discussions & posts and provides an overall impression as well as a detailed analysis as to what those customers like or dislike, what their needs are and what they are excited about. For instance Jenny Rairigh from Pennsylvania stated on Mar. 17 "Traded our Toyota for a Ford Edge. First American car purchase in a LONG time. Feeling patriotic." In another example Janita Pavelka an influential networker with over 2,000 followers on Twitter commented “Yes, we are moving to 21 acre farm and looking for a tractor. A used John Deere would be ideal I think. What do you think?” It underscores that companies either better service those customers or open a door for the competition.< Less
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

Edition
First Edition
Publisher
Social Media Academy - Axel Schultze
Published
November 10, 2011
Language
English
Pages
224
File Format
PDF
File Size
24.01 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In

More From Axel Schultze