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Business Meets the Power of Social Media

eBook (ePub)
(1 Ratings)
Price: $6.99
Business Meets the Power of Social Media is a quick read for those who want to learn more about how social media is affecting our professional lives. From the news we consume, to sports and entertainment, to Tweeting at work, the way we communicate and share information has fundamentally changed. Beverly Macy is a highly respected business leader, educator, author and speaker in the field of social media, branding, and strategy. This book is hand-curated from her essays, blog posts, and other material.
Available in ePub Format

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Lulu Sales Rank: 114215
1 Person Reviewed This Product
  • By Lana Layne ™
    Jan 26, 2013
    Beverly Macy explains how Social Media is transforming the world. Social media lead the world to a tipping point. Every aspect of our daily lives go untouched. Technological advances emerges everyday creating a hyper-connected world. A change that reaches everything: -behavioral processes -ideologies -cultural movements -organizational structure -communication -business models Success comes to business' that break down the walls created by the old two-way communication model. Adapting to the new model of communication created by social media. Communication channels are wide open. Social media enables more voices to be heard and amplified through digital stages provided by the dynamic social platforms popping up almost every second of the day. A world allowing more voices creates a shift of power. Business' no longer control the messages received by the masses'. Now they are forced to listen and engage with the masses'. The ones fighting change will surrender to competitors that accept... More > the power of social media.< Less
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Product Details

ISBN
9781300594901
Edition
First Edition
Published
January 9, 2013
Language
English
File Format
ePub
File Size
44.3 KB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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