International Business from an African perspective

The rapidly globalising world economy posses many challenges for any entity in business today and tomorrow. To remain bouyant and successful, an entity needs to be armed with certain critical "tools for work". Whilst globalisation of business is good and acceptable, there is a major down side to it. The poorer get poorer while the rich get richer. There is a clear but unacknowleged imbalance today. Africa stands in the midst of this whirl wind despite harbouring a good percentage of the much needed but wasting resources and assets. Thus, this book explores International Business as it impacts on Africa. Read it to get a big picture view of issues. You will not remain the same!