Press Releases From Hell and How to Fix Them

eBook (PDF), 39 Pages
(9 Ratings)
Price: $37.99
PRESS RELEASES FROM HELL AND HOW TO FIX THEM features a dozen examples including nine guaranteed-to-land\322in-the-trash press releases which were sent out on PR Newswire or BusinessWire, (with names changed to protect the culprits.) Each one is followed by a version re-written utilizing the principles of Reality PR. You'll learn by example, not theory.\015\012\015\012SETH GODIN, Author of Unleashing the Ideavirus ays:\015\012"Super-simple, quick and to the point. It's hard to imagine why anyone who is about to send out a \015\012press release wouldn't want to read this booklet first."
Available in PDF Format

Ratings & Reviews

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5 People Reviewed This Product
  • By Ronni Rhodes
    Jun 10, 2009
    "B.L. Ochman" B.L. is a breath of fresh air! She pulls no punches and is one of the few who really understands "new" media. An excellent read and most worthwhile.
  • By Stephen Brockelman
    Mar 19, 2009
    "B.L. Knows Her Stuff" This is a brilliant piece of work and worth ten-times the cost. One bad release can not only result in no coverage... but can damage your reputation with your media contacts. Learn from the best. Learn from B L Ochman. Stephen Brockelman
  • By dori schwartz
    Jul 16, 2008
    "BL Ochman" WOW!!! What an amazing book. Interesting. Informative. Superior to others out there---if anything out there compares.
  • By Alice Marie
    Sep 24, 2005
    "BL Ochman" BL's lucid, conversational style makes it all the easier to absorb and remember her valuable information. You have everything to gain from reading her work.
  • By John Heartfield
    Sep 15, 2004
    "B.L. Ochman" B.L. Ochman is a PR treasure. This is a necessary investment for anyone looking to correctly get their message to a wider audience. It's like having a business dinner with an expert in her field.
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Product Details

October 1, 2011
File Format
File Size
134.94 KB

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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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