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Barack 2.0

ByBrent LearyDavid Bullock

Usually printed in 3 - 5 business days
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

Details

Publication Date
Dec 29, 2008
Language
English
ISBN
9780578008028
Category
Computers & Technology
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Brent Leary, By (author): David Bullock

Specifications

Pages
130
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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