Show Bookstore Categories

EXPERT GUIDE TO PPC MARKETING

ByCash Pawley

Usually printed in 3 - 5 business days
PPC stands for Pay-Per-Click: A popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page. In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites. Advertisers would then pay the bidding price every time a visitor clicks through the website. Cash's Guide will show you how the Experts generate 1,000's of dollars every day.

Details

Publication Date
Mar 19, 2009
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Cash Pawley

Specifications

Pages
26
Binding
Saddle Stitch
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

Ratings & Reviews