Understanding Major Donors: A Guide to Prospect Research for Australian Fundraisers Updated edition 2018

Authors Conor McCarthy, Molly Masiello and Charlotte Grimshaw are three of Australia's most experienced specialists in this area. Understanding major donors through prospect research is essential to success in consistently raising major philanthropic gifts; this guide offers a wealth of practical advice on effective prospect research. It contains an overview of best practice, a comprehensive guide to Australian research resources, and advice on the role of research in major gift fundraising. This edition updated 2018