How to Deliver Outstanding Corporate Events
Paperback, 202 Pages
Prints in 3-5 business days
Events are a tried and tested method for businesses, associations and public bodies to reach and engage with their audiences. They are the ultimate life marketing experience. Yet many of you are what I call accidental events planners: It’s not the day job but you are still expected to deliver a high-quality experience, memorable and ultimately rewarding event. No easy task! The good news is that I believe we can all be great event planners. So whether it is a meeting for 20 or a large conference for hundreds, my tried and tested 8-Step Event Planning System (the same one I use to run my own events) will help you deliver exciting, engaging and rewarding corporate events. My key objective is to give you the skills and confidence to run your own events. In short … how to deliver a successful and rewarding event that is packed full of great takeaway memories.
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3 People Reviewed This Product
May 31, 2015This is an excellent text book on how to run the perfect corporate event (although most of the information is readily portable to pretty much any kind of event). Chris clearly has a great breadth of knowledge and understanding of the event delivery process and manages to convey it all in easily to digest chunks. I have produced events myself for a number of years and I dip in to the book every now and again when I get to a particularly "head-scratch" moment. The book addresses those who are new to event management as well as those of us who perhaps have a little more experience. Chris Powell certainly hasn't let me down yet!
May 11, 2014How to deliver OUTSTANDING corporate events is superb. Everyone who organises corporate events needs to read this – even if its just as a refresher for those who've been doing it for years. I wish I'd had this when I first started organising corporate seminars many years ago. The book lays out a clear process from beginning to end and includes so many details that, quite frankly, many of us have failed to think about before event days! One can tell that the author really does know what he's talking about. And has, no doubt, learned many of these lessons the hard way. As a speaker and conference moderator, it was reassuring to even see advice on how to research and book on-stage talent too. Chris Powell, the author really has thought to include everything you will (or may) need to know about organising corporate events. A mini-gripe though, I wish the book had used British spelling throughout; it's 'organise'. Not 'organize'! Roy Sheppard, specialist conference moderator
Sep 8, 2013‘How to Deliver Outstanding Corporate Events’ is an excellent and thorough book that makes event planning accessible to students who are seeking a corporate events management career. Comprehensive, focused and immediately useful Powell’s book is a back-to-basics reminder of what must be considered in order to provide a memorable and indeed outstanding event. The book is a valuable ‘how to guide’ for aspiring event managers encouraging introspection in the corporate events planning process. The book provides a comprehensive distillation of questions and project plan check lists corporate events managers must consider. The ‘8 Step Event Planning System’ clearly defines the critical pathway to being an inspirational leader and successful corporate events manager. An imperative read for undergraduate students aspiring to be successful corporate events managers.
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- Chris Powell, The Event Expert (Standard Copyright License)
- First Edition
- Lulu Publishing
- July 12, 2013
- Perfect-bound Paperback
- Interior Ink
- Black & white
- 0.79 lbs.
- Dimensions (inches)
- 6 wide x 9 tall
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