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2 People Reviewed This Product
  • By Stephen Zuluaga
    Jan 17, 2016
    This book is very practical, thanks to Chris and Stephen for a good read. I liked how the authors spent time early in the book discussing things to think about to help identify niches. I found myself constantly stopping to mentally apply those paragraphs to my own business. This is when I decided that it wouldn't hurt to reread this book each quarter, just a a quick "niche focus health check". I recently started quarterly goal setting, next quarter when I'm due to review(and adjust) my goals, I should probably make sure I read the book just prior so the ideas from this book are top of mind. I plan to produce a FAB table(Features, Attributes, Benefits) on all the services I've described on my website. Then review that table against the copy I've actually written to describe them and see if they need some refocussing onto customer Benefits.
  • By Mark Jacobsen
    Nov 12, 2015
    This book gives excellent advise and real life experience's which I have found very valuable to my business. Eight out of 10.
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Product Details

First Edition
Roaring Success Pty Ltd
October 4, 2015
Perfect-bound Paperback
Interior Ink
Black & white
0.55 lbs.
Dimensions (inches)
5.83 wide x 8.26 tall
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