Strategic Marketing Handbook

eBook (PDF), 64 Pages
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Price: $142.20
This course examines recent developments in marketing thinking and market strategy development. It focuses on the dynamic aspects of market strategy development and current issues such as relationship and Internet marketing. The course will try to give you practical experience on how to develop and adjust strategies in an integrative manner through the use of a simulation exercise. The main objectives of the course are to: introduce you to a systematic way of thinking about developing marketing strategies familiarise you with current advances practices in marketing strategy to help you develop your analytical and problem-solving skills in marketing Upon completion of the course you should be able: to appreciate market strategies as well the processes underlying the development of marketing strategies to make and implement sound marketing decisions in a dynamic environment
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Product Details

Dr. George Balabanis
December 3, 2013
File Format
File Size
18.47 MB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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