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Le Brand Content Musical

eBook (PDF), 38 Pages
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Price: Free
Ce mémoire vise à appréhender la façon dont la communication des marques a évolué ces dernières années. Elle est passée d'une culture du message, visant à susciter l'acte d'achat du consommateur, à une culture du contenu où l'objectif est d'améliorer l'image de l'entreprise. C'est de cette façon que le brand content est né: en proposant un contenu intéressant qui bonifie la relation marqueclient.
Available in PDF Format

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Product Details

ISBN
9781300687986
Published
January 29, 2013
Language
French
Pages
38
File Format
PDF
File Size
795.65 KB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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