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Making CRM Stick: Readying Your Organization for Successful Customer Relationship Management

ByDaniel T. MurphyJoseph B. Grady

MAKING CRM STICK is like chicken soup for the IT executive's soul. A collection of writings that will help ensure CRM success in organizations small and large. If you are a CRM executive, project manager, or consultant, you will gain valuable insights from this collection, and you will be better prepared to tackle the challenges presented by one of today's most vexing IT problems . . . How to be successful with CRM.

Details

Publication Date
Oct 1, 2011
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Daniel T. Murphy, By (author): Joseph B. Grady, By (author): Javad Maftoon, By (author): Andres A. Salinas

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Format
PDF

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