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  • By Daniel Murphy
    Oct 15, 2009
    "Three Book Reviews for MAKING CRM STICK" "I am excited about the timeliness of this book. We are just now beginning to understand, with statistic precision, the reasons why a large number of CRM projects are considered failures or partial failures. I believe the insights in this book will be very helpful for CRM project sponsors, project managers, and project team members." Jim Clemmer, author of Growing the Distance and The Leader's Digest "Demystifying the hype surrounding CRM, MAKING CRM STICK presents the collective wisdom of how to achieve consistent project success." Jim Dickie, Managing Partner, CSO Insights, contributing editor for CRM Magazine, and author of The Chief Sales Officer's GUide to CRM "The authors are spot on in identifying organizational readiness as a critical component for successful CRM. As with many projects, CRM success requires cultural change and the organization's ability to view customers as an asset rather than... More > people to be served. MAKING CRM STICK provides the right foundation for improving the chance of a successful CRM implementation." Frost and Sullivan< Less
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Product Details

March 6, 2007
Perfect-bound Paperback
Interior Ink
Black & white
1.11 lbs.
Dimensions (inches)
6 wide x 9 tall
Product ID
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