Digital Advertising: Past, Present, and Future
Paperback, 184 Pages
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What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best.”
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Jun 14, 2011I really enjoyed this book. I found the essays inspiring, thoughtful, and extremely readable as a result of the personal connection each author has with the content. You can't help but read on, drawn in by the storytelling, one of my favourites being `When Computers Came with Soldering Irons' by Simon Waterfall. He takes you on a journey that begins with his childhood fascination of the first computers though to his adult fascination of the internet and what it has to offer, it's the love of digital that really shines though. Working in advertising myself but on the operations side, I learnt a lot from this book. It has given me a good overview of the founding principles of social media, how brand communication has had to change the way it thinks and covers new theories of media engagement.
Apr 15, 2011You've come to this page. You've bothered to read the reviews. You are clearly interested in the subject matter. Now get this book. It is essential reading for you and anyone else with an interest in the most exciting, exhilarating, bewildering and transitional time for the advertising industry. Packed full of invaluable insights from knowledgable people right at the heart of it all, you'll be glad you read it. The writing is bright, passionate, thought provoking and entertaining and for those with 'not enough time to read books', handily split into manageable bite-sized essays. Whether you are just starting out in the industry or just trying to catch up, get this and you'll get on better.
Jan 6, 2011Having started my career just before the first dot com crash I feel I was there to witness it, but I didn't honestly understand it. I still don't. I just log-in, like, RT, friend, reply, join, follow, unfollow, comment and hope that this all helps towards making me appear like I know what I am doing slash talking about. This book is a great read with some of the industries best minds bringing about their version of events. Young or old, male or female, rich or poor, in sickness or in health; if you work in this industry you need to read this book. End of.
Dec 7, 2010The internet is full of websites, blogs and twitter feeds dedicated to digital advertising. The problem is they are all so transient and very variable in quality. It's incredibly refreshing to read a collection of essays in one bound volume, this at a time where the tendency is to publish to the screen. It's all the more welcome considering the subject matter. If you're interested in what Bill Bernbach thinks of Digital Advertising or how we are creating a new collective brain on the internet with meta-filter around it (the librarian in Neal Stephenson's Snow Crash anyone?) then this well worth a read. It's a great book, easy to dip into when you have 10 minutes or you can read the lot in one sitting if you have a couple of hours. Highly recommend especially if you are starting out in the industry.
Nov 4, 2010Personally I thought Joseph Heath's review was a little unfair. I don't think this book is aimed at digeratii like him but is something of a primer for marketers bewildered by the new media landscape - and for people in more traditional ad and direct agencies. Of course, in any anthology some of the articles are going to be better written and more interesting than others, but that too will largely depend on the nature of the reader. I enjoyed the interview with dead Bill Bernbach by Sam Ball and Dave Bedwood so much I printed it in Directory magazine. And I thought Chris Clarke's piece about the different roles different brands play in people's lives genuinely insightful. Some brands can serve you, like a Butler; others want to be The Entertainer; there's Nike as The Motivator and there are hip new brands like Nine Inch Nails offering themselves up as The Trickster. Ian tate's piece about 'Compression' also made a lot of sense to me. The customer journey which used to take months, if... More > not years, to go from first encounter to brand evangelist can now be a matter of minutes, depending on the online experience. Jon Sharpe's essay, "Why don't you switch off your TV and do something less boring instead" is a thoughtful study of how both the new means of distribution and the absence of authority in online media are changing people from viewers to users of all media, not just digital media. I also liked Sam de Volder on 'How advertising can become a friend' in which he draws parallels between the actual experience of Ikea on a Saturday morning withe the way people also wander into and around the web looking for brands to be nice to them. For under a tenner, this is a steal. Bits you will skim through but other bits will make you pause and think. If you are like me, that is. In other words, if you are someone watching the digital revolution from the sidelines and wondering what it all means. If you are one of the revolutionaries, however, perhaps it has less to offer.< Less
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- Creative Social (Standard Copyright License)
- Creative Social
- October 19, 2010
- Perfect-bound Paperback
- Interior Ink
- Black & white
- 0.73 lbs.
- Dimensions (inches)
- 6 wide x 9 tall
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