The Ignition Effect is your guide to effective advertising strategy.
You will first gain a foundation in basic advertising principles—stripped of unnecessary elements. Next, The Ignition Effect sheds light on new media marketing including much-hyped but rarely-implemented tools such as social media. Throughout the book, the author provides proven strategies and insights that you can put to work right away.
The Ignition Effect was written with small business owners and nonprofit directors in mind. In this straightforward and approachable book you will learn fundamentals of advertising that will help you inspire audiences and ignite growth.
