The Power of the Network

eBook (PDF), 98 Pages
(2 Ratings)
Price: $0.99
"David Cushman is one of those people that has a rare understanding of a complex subject - the disruptive power of a networked world to transform business models, communications, value chains and, well just about everything." Neil Perkin, Only Dead Fish Chapters 1. The Death of Death 2. Don't Just Witness the Network (adapting to survive) 3. How to Go Viral 4. Communities of Purpose 5. Advertising & Marketing in the 21st Century 6. We're All Publisher's Now - The user is the destination 7. It's Not How Famous You Are - It's How Relevant 8. Digital Identity and the Long Tail 9. Why Media is the New Business Ecology 10. (We Are) the Eighth Mass Media 11. Hail To the Chief Node 12. How We Are Made Great. This book reveals the how, the what and the why. It compiles white papers (and a handful of blogposts) previously published at
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  • By Tom Chapman
    Oct 15, 2009
    "Social media revolution and the power of WE" The front cover illustration encapsulates the whole mantra of the text which is to draw users into the exciting world of social media, where push marketing and mass media is definitely not welcome. Cushman's 'The Power of the Network' is inviting marketers, brand executives and business men/women to take that bold step and travel from the old to the new 'blue ocean' of social media. The text provides a great overview of the best way to leverage social media tools such as Widgets, Blogs, Micro-blogging, Social Networks and goes further by explaining the importance of engagement marketing in relation to each tool as well helping readers understand the power of social networks and network theory. Dust off your wallet, grab yourself a copy and learn about the opportunities social media offers to corporates, consumers, me and most importantly YOU! Reviewed by Tom Chapman
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Product Details

Second Edition
September 29, 2011
File Format
File Size
1.33 MB
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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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