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Lulu Sales Rank: 349677
1 Person Reviewed This Product
  • By Tom Chapman
    Oct 15, 2009
    "Social media revolution and the power of WE" The front cover illustration encapsulates the whole mantra of the text which is to draw users into the exciting world of social media, where push marketing and mass media is definitely not welcome. Cushman's 'The Power of the Network' is inviting marketers, brand executives and business men/women to take that bold step and travel from the old to the new 'blue ocean' of social media. The text provides a great overview of the best way to leverage social media tools such as Widgets, Blogs, Micro-blogging, Social Networks and goes further by explaining the importance of engagement marketing in relation to each tool as well helping readers understand the power of social networks and network theory. Dust off your wallet, grab yourself a copy and learn about the opportunities social media offers to corporates, consumers, me and most importantly YOU! Reviewed by Tom Chapman
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Product Details

Second Edition
November 11, 2008
Perfect-bound Paperback
Interior Ink
Black & white
0.43 lbs.
Dimensions (inches)
6 wide x 9 tall
Product ID
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