"David Cushman is one of those people that has a rare understanding of a complex subject - the disruptive power of a networked world to transform business models, communications, value chains and, well just about everything."
Neil Perkin, Only Dead Fish
Chapters
1. The Death of Death
2. Don't Just Witness the Network (adapting to survive)
3. How to Go Viral
4. Communities of Purpose
5. Advertising & Marketing in the 21st Century
6. We're All Publisher's Now - The user is the destination
7. It's Not How Famous You Are - It's How Relevant
8. Digital Identity and the Long Tail
9. Why Media is the New Business Ecology
10. (We Are) the Eighth Mass Media
11. Hail To the Chief Node
12. How We Are Made Great.
This book reveals the how, the what and the why.
It compiles white papers (and a handful of blogposts) previously published at FasterFuture.blogspot.com
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Person Reviewed This Product
By Tom Chapman
Oct 15, 2009
"Social media revolution and the power of WE" The front cover illustration encapsulates the whole mantra of the text which is to draw users into the exciting world of social media, where push marketing and mass media is definitely not welcome. Cushman's 'The Power of the Network' is inviting marketers, brand executives and business men/women to take that bold step and travel from the old to the new 'blue ocean' of social media. The text provides a great overview of the best way to leverage social media tools such as Widgets, Blogs, Micro-blogging, Social Networks and goes further by explaining the importance of engagement marketing in relation to each tool as well helping readers understand the power of social networks and network theory. Dust off your wallet, grab yourself a copy and learn about the opportunities social media offers to corporates, consumers, me and most importantly YOU! Reviewed by Tom Chapman
