Winning With Partners: A Practical Guide to International Expansion for SMEs

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This book is intended for the owners and managers of small-to-medium size companies (SMEs) who are planning to establish, or have already established, a partner-based export business. It shows how partner-related risks can be reduced and earnings increased through the application of a focused methodology for establishing international distribution channels. The book provides a step-by-step checklist-type guide covering the entire process from the decision to export through to achieving a profitable partner-based business. We address mainly, but not exclusively, technology-oriented SME companies, however, the findings and recommendations are also valid for other industries and, in a number of instances, for larger and even global companies.
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Product Details

First Edition
February 13, 2013
File Format
File Size
1.3 MB

Formats for this Ebook

Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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