History of Jaguar Cars

Jaguar began in 1922. Blackpool, in Lancashire seemed an unpromising launch platform for a car that became as aspirational as it did. In the years that followed the end of World War 1, Sir William Lyons, then known as Bill, appeared to be a young motorcycle sidecar manufacturer with delusions of grandeur. Ambitious to move up to cars, in 1927, he used his Swallow Sidecar workers coach building skills to make bodies for Austin Sevens, giving them a status they scarcely deserved.