Know the thinking behind the powerful product development principles used by Japanese automakers that propelled them to their extraordinary success in the US market place. How do they think? How does it affect what do they do? Why did they become so highly effective? Use these very same principles in your business to remarkably increase your product development efficiency and to improve your bottom line profitability. The key to success is how individual businesspeople think; as you become skilled in "thinking Japanese" you will achieve the same success.