The Dealer Development Book

eBook (PDF), 117 Pages
Price: $15.82
This operating guide is aimed at sales directors, sales managers, dealer development managers, entrepreneurs who need support in the organization of their distribution networks, and also consultants who require applied tools for the management of a retail business. The book, offering a structured framework for developing and controlling a dealer sales network, is the result of industry-specific technical studies and, above all, the experience gained in the field during my career at CNH (Case New Holland) as a dealer development manager. It also includes many practical examples, charts and, whenever possible, benchmarks relevant to the Construction Equipment industry. Hence, some of the contents of this book are specifically related to the above-mentioned industry, but the whole methodology is obviously applicable to Agriculture, Truck and Automotive sectors too.
Available in PDF Format
Lulu Sales Rank: 199473

Product Details

First edition
Lulu Enterprises, Inc.
January 19, 2013
File Format
File Size
36.6 MB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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