MARINA'S BEST Comprehensive marina management handbook

eBook (PDF), 133 Pages
(3 Ratings)
Price: $35.51
This book includes documentation of an investigation of the international marina industry, encompassing both marina customers and managers. This study found empirical evidence to support the assumption that occupancy can be used as an index for marina profitability. This study established factors which affect occupancy and profitability. These factors are: associated services, environmental protection and, the local community. Two of the factors are exogenous: the local community and environmental protection, factors managers tend to relate to less as compared to the internal factors at the marina such as the associated services. This model provides tools for strategic planning of an existing marina or for planning the establishment of a new marina and also provides the marina manager with tools for ongoing management of the marina
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Product Details

Amos Raviv
September 30, 2011
File Format
File Size
1.02 MB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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