Products are an important variable in the marketing mix. The mix of products offered by a company such as Heinz can be a firm‘s most important competitive tool. If a company‘s products do not meet customers ‘desires and needs, the company will fail unless it makes adjustments. Developing successful products like Dell personal computers requires knowledge of fundamental product concepts.
Details
- Publication Date
- Jun 24, 2014
- Language
- English
- ISBN
- 9781312302525
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Dr. Brijesh Sivathanu
Specifications
- Pages
- 222
- Binding
- Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)