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Asian ESP Journal Volume 7 Issue 1
Paperback, 223 Pages
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The teaching of Business English has had a history of over 50 years in China. A milestone event in its history was the accreditation of the Business English program at the University of International Business and Economics as an undergraduate program by the Ministry of Education of China in 2007. By the end of 2010, 15 institutions of higher learning in China have won approval to operate their Business English program.
The booming of Business English in China has come in response to the need of China’s socio-economic development, the reform of English education in China, and the advances in research for business discourse and English for specific purposes. While China’s economy is increasingly globalized, there arises the demand for a large number of talents well-attuned to international business and adept at intercultural communication.
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Product Details
- ISBN
- 9781447667490
- Copyright
- Standard Copyright License
- Publisher
- TESOL Asia
- Published
- May 15, 2011
- Language
- English
- Pages
- 223
- Binding
- Perfect-bound Paperback
- Interior Ink
- Full color
- Weight
- 1.11 lbs.
- Dimensions (inches)
- 5.83 wide x 8.26 tall
- Product ID
- 15713580
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