DATA MINING: Predicting Tipping Points
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Internet giants such as Google, Amazon and Facebook gather vast reams of information about their users, harnessing it to tailor their services to individual interests or to direct customized advertising to them. So extensive is the collection of personal details and so promising the economic, (political and cultural) opportunities linked to it, that this data is the “raw material” of the digital age.
Governments are now proposing new levies and fiscal controls to tax activities associated with data mining worldwide. Advertising revenues currently exceed $40 billion (and climbing) as the global digital state of affairs struggles to gain traction.
Details
- Publication Date
- Feb 22, 2013
- Language
- English
- ISBN
- 9781481261821
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Dr. Philip Gordon, PhD
Specifications
- Pages
- 202
- Binding
- Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)