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How to Write a Good Ad: Masters of Marketing Secrets: A Short Course In Marketing

eBook (ePub)
(1 Ratings)
Price: $3.99
"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his success. "As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' "So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective." - Victor O. Schwab Get your copy today - and learn the secrets of writing ads from the Masters...
Available in ePub Format

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Product Details

ISBN
9781312098428
Edition
beta 0.1a DRM-free version
Published
May 30, 2014
Language
English
File Format
ePub
File Size
290.88 KB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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