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Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

ByDr. Robert C. Worstell

Usually printed in 3 - 5 business days
There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.

Details

Publication Date
Jun 9, 2017
Language
English
ISBN
9781387028085
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Dr. Robert C. Worstell

Specifications

Pages
110
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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