Scientific Advertising Origins - Bundle

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All effective modern marketing can be traced to three authors in one time period. You only find this by studying the greats, and who they studied, and then who THEY studied. None of the modern marketing “guru's” talk about this period in history, but all their work stems from the discoveries made during this time. You can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. You'll see where all the new, “modern” breakthroughs have come from and why they get results. All the secrets hidden in plain sight. For you to... More > find... Get Your Copy Today!< Less
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Product Details

beta 0.1 DRM-free version
August 10, 2014
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File Size
1.45 MB
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Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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