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How to Write Highly Effective Ads

eBook (ePub), 20 Pages
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Price: $2.99
Advertising is salesmanship multiplied. And advertising copy, or copywriting, is salesmanship in print. The point of a copywriter’s job is to sell. As Claude Hopkins wrote in his timeless classic, Scientific Advertising: “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards. “Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. “It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen... More > do not make. Then you will not go far wrong.< Less
Available in ePub Format

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Product Details

ISBN
9781304893888
Edition
First Edition
Publisher
Green King Press
Published
July 2, 2017
Language
English
Pages
20
File Format
ePub
File Size
27.65 KB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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