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"aLearning: A Trail Guide to Association eLearning" is just what it says it is -- a guide that will help you:
-- Discover new, affordable elearning options.
-- Match content to the appropriate online deployment option.
-- Integrate social media options into your curriculum.
-- Gain leadership support.
-- Estimate revenue and expenses so you can plan a workable budget.
-- Market your alearning initiative and assess its success.
Packed with charts, activities, and step-by-step instructions for applying what you're reading, you'll have completed a workable plan by the time you've finished the 270+ pages.
Based on years of award-winning experience in adult and online learning, Ellen Behrens brings her association-specific perspective to this important guide, the result of her own successful launch of an association's online learning program and her previous corporate background in developing training for the Web.
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Person Reviewed This Product
By ellenbooks
Feb 28, 2010
"An Outstanding Contribution" Writing for the e-Learning Guild's Learning Solutions enewsletter, Bill Brandon calls this book "an outstanding contribution that may belong in your library even if you don't work for an association!" He goes on to say, "This is one of the best-executed books I have seen in some time on the topic of learning strategy. In my opinion, every association should have a copy of this to refer to during creation or revision of the professional development curriculum. "It will be particularly useful to associations with small staffs (and no professional development staff). It will also be useful to vendors who have little or no experience or insight into the challenges faced by associations as they adopt e-Learning. Finally, consultants on the staff of associations, who are more and more often asked to help their member organizations create a comprehensive learning strategy that includes online and social media components, should... More > definitely have a copy of this." He adds: "Just because you aren't an association staff person, don't assume that you wouldn't get any value out of Behrens' book."< Less
