The muses of advertising

This book explains, through numerous examples, how the art of painting has served as muse for advertising in terms of themes and composition. And argues that, in large measure, the current graphical ads are direct heirs of pictorial art and find their inspiration in it. Knowing the patterns and techniques used in the pictorial world contributes to the seduction of the public understanding and in advertising. To learn these techniques, tables and advertisements are studied comparatively, analyzed the most representative genres such as portraiture, still life, landscapes and nudes, and identify the resources that the advertising has taken such as the eyes, posture... to suit your objectives and seduce the public.