Best Practices in Design, Marketing and Management of Virtual Communities

eBook (PDF), 162 Pages
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This work aims to analyze how the emergence of virtual communities is influencing the business world at present time and which are the trends for the future. More specifically we would like to determine: which are the most influenced market segments by virtual communities; what are the characteristics of the most active virtual communities in terms of business; how products and services have been marketed inside them; what are the commonest categories of business transactions occurring inside VCs. We will close our dissertation with an overview of which will probably be the most influenced market segments and types of Virtual Communities in the near future and what marketing practices, and business transactions types are expected to evolve inside them.
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Product Details

First Edition
September 28, 2011
File Format
File Size
842.48 KB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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