A Study on Consumer Buying Behavior for Paris Gallery in the UAE

eBook (PDF), 151 Pages
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Price: $37.50
The marketing and retailing of luxury branded goods is a somewhat different prospect as compared to the marketing and retailing of the so called “regular” or “ordinary” consumer goods. Emotions and passion are often an important consideration in the love affair between consumers and branded luxury goods, which are not essential for a consumer from a utilitarian perspective. This report presents the results of a study that was undertaken for Paris Gallery in order to examine the consumer buying behavior of UAE consumers.
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Product Details

Farrukh Khan
October 1, 2011
File Format
File Size
1.04 MB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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