Comparative Analysis of Marketing Communications Strategies and Mix for Consumer Vehicle Brands in the United Kingdom: The Case of Skoda and Toyota

eBook (PDF), 30 Pages
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This brief report presents a discussion about the new trends and techniques for marketing of automobile brands in the United Kingdom and the developed world. At the time when this report was prepared, the market in the United Kingdom for new cars was highly competitive because of the lingering effects of the global recession and proliferation of competing brands. However, technology has presented a solution to automobile brand marketers who must try to present messages that catch the attention of prospects to entice them to explore and to interact with products offered by various automobile brands. Interactive and explorative offerings that utilise the new digital media must now supplement advertising messages in the traditional media, which includes television, radio and the print media to encourage the relationship building amongst prospects.
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Product Details

First Edition
Farrukh Khan
September 30, 2011
File Format
File Size
592.41 KB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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