Shop

Comparative Analysis of Marketing Communications Strategies and Mix for Consumer Vehicle Brands in the United Kingdom: The Case of Skoda and Toyota

eBook (PDF), 30 Pages
This item has not been rated yet
Price: $15.00
This brief report presents a discussion about the new trends and techniques for marketing of automobile brands in the United Kingdom and the developed world. At the time when this report was prepared, the market in the United Kingdom for new cars was highly competitive because of the lingering effects of the global recession and proliferation of competing brands. However, technology has presented a solution to automobile brand marketers who must try to present messages that catch the attention of prospects to entice them to explore and to interact with products offered by various automobile brands. Interactive and explorative offerings that utilise the new digital media must now supplement advertising messages in the traditional media, which includes television, radio and the print media to encourage the relationship building amongst prospects.
Available in PDF Format

Ratings & Reviews

Log in to review this item
There are no reviews for the current version of this product
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

Edition
First Edition
Publisher
Farrukh Khan
Published
September 30, 2011
Language
English
Pages
30
File Format
PDF
File Size
592.41 KB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In

More From Farrukh Khan