Shop

Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC

eBook (PDF), 150 Pages
This item has not been rated yet
Price: $75.00
This thesis presents a study of Customer Relationship Management (CRM) and customer loyalty at one of the world’s premier global banking organisations, the Hongkong and Shanghai Banking Corporation (HSBC) from a customer perspective. It is impossible to overemphasise the importance of CRM and customer loyalty in banking because a bank depends on the funds maintained by its customers to do business, take risks and to deliver. However, a global bank, like the HSBC, has millions of customers who indulge in billions of transactions, making technology vital for banking operations and CRM. A literature review together with a customer survey present insights into the customer loyalty, customer satisfaction measures and CRM in banking. However, it is possible to conclude that the human element is likely to the most important for success in any banking organisation.
Available in PDF Format

Ratings & Reviews

Log in to review this item
Lulu Sales Rank: 261499
There are no reviews for the current version of this product
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

Edition
First
Published
October 1, 2011
Language
English
Pages
150
File Format
PDF
File Size
2.14 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In

More From Farrukh Khan