This very brief note is about an evaluation of the positioning of two major retail and
grocery competitors. Amazon Grocery, a relative newcomer to the market, which
commenced operations in May 2006, has an emphasis on the organic and health food
related markets with an inventory of 15,000 non-perishable items. About half of the
previously mentioned inventory items for Amazon Grocery are organic and health food
related items. The other retail competitor is Aldi’s focuses on the highest quality food
products at the lowest possible price. The evaluation note focuses on demographics and
socio-cultural trends, advertising, strategy and image for the previously mentioned
retailers and the strategy that a competitor should adopt.
Details
- Publication Date
- Oct 23, 2009
- Language
- English
- ISBN
- 9780557168507
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Farrukh Khan
Specifications
- Pages
- 9
- Binding
- Saddle Stitch
- Interior Color
- Color
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)