Shop

The Efficacy of Sales Promotions in the United Kingdom Fast Moving Consumer Goods (FMCG) Markets

eBook (PDF), 115 Pages
This item has not been rated yet
Price: $37.50
This study presents an in – depth look at sales promotions which are an accepted and regular feature of retailing in nearly all parts of the world. Although sales promotions continue to delight customers and provide an opportunity for manufacturers and retailers to try and promote products in an effort to increase sales and to introduce new additions to the public at large, recent literature indicates that questions are now being asked about returns that can be generated from promotions and the efficacy of sales promotions.
Available in PDF Format

Ratings & Reviews

Log in to review this item
Lulu Sales Rank: 302617
There are no reviews for the current version of this product
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

Published
October 1, 2011
Language
English
Pages
115
File Format
PDF
File Size
1.12 MB
Product ID
17534016

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In

More From Farrukh Khan