The Efficacy of Sales Promotions in the United Kingdom Fast Moving Consumer Goods (FMCG) Markets

eBook (PDF), 115 Pages
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Price: $37.50
This study presents an in – depth look at sales promotions which are an accepted and regular feature of retailing in nearly all parts of the world. Although sales promotions continue to delight customers and provide an opportunity for manufacturers and retailers to try and promote products in an effort to increase sales and to introduce new additions to the public at large, recent literature indicates that questions are now being asked about returns that can be generated from promotions and the efficacy of sales promotions.
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Product Details

October 1, 2011
File Format
File Size
1.12 MB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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