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Alternate-Reality Games in Advertising

eBook (PDF), 11 Pages
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Price: $4.76
Nothing to Hide White Paper describes an unconventional advertising campaign for EDOC Laundry Firm. They choose an ARG to communicate the brand. An Alternate-reality Game (ARG) is a cross media game that deliberately blurs the line between in-game experiences and the real world. Check it out!
Available in PDF Format

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Product Details

Edition
Second Edition - English Language
Published
October 16, 2009
Language
English
Pages
11
File Format
PDF
File Size
547.82 KB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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