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Alternate-Reality Games in Advertising

ByFrancesco Colantonio

Nothing to Hide White Paper describes an unconventional advertising campaign for EDOC Laundry Firm. They choose an ARG to communicate the brand. An Alternate-reality Game (ARG) is a cross media game that deliberately blurs the line between in-game experiences and the real world. Check it out!

Details

Publication Date
Mar 24, 2009
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Francesco Colantonio

Specifications

Format
PDF

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