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The Business of Innovation

ByFrancine Van Looij

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“This is an extremely practical field-guide to innovation in the context of the business. A mixture of case-histories from Shell and other companies show how to approach innovation for success. It’s about the real work. ‘The Business of Innovation’ is a must read for anyone serious about innovation.” Key features: - Discusses how to integrate the innovation process with the business - Based on unique insights into the innovation process - Provides a deep insight into technology-driven business Dr. F. van Looij worked for Shell in a variety of roles from 1994 onwards, in Technology, Marketing and Strategy, in both the Netherlands and the United Kingdom. The author possesses a MBA in General Management and a Ph.D. in Chemistry.

Details

Publication Date
Apr 28, 2013
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Francine Van Looij

Specifications

Pages
210
Binding
Case Wrap
Interior Color
Black & White
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

Ratings & Reviews