“This is an extremely practical field-guide to innovation in the context of the business. A mixture of case-histories from Shell and other companies show how to approach innovation for success. It’s about the real work. ‘The Business of Innovation’ is a must read for anyone serious about innovation.”
Key features:
- Discusses how to integrate the innovation process with the business
- Based on unique insights into the innovation process
- Provides a deep insight into technology-driven business
Dr. F. van Looij worked for Shell in a variety of roles from 1994 onwards, in Technology, Marketing and Strategy, in both the Netherlands and the United Kingdom. The author possesses a MBA in General Management and a Ph.D. in Chemistry.
Details
- Publication Date
- Apr 28, 2013
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Francine Van Looij
Specifications
- Pages
- 210
- Binding
- Case Wrap
- Interior Color
- Black & White
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)